We’ve all heard the buzz of; “social marketing” and “viral content” from CNN to industry commentator mike arrington @ Techcrunch everyone is praising the new way to find and consume online content. Social bookmark sites have been with us for just over 2 years and have no less then democratized the way news and content is found but more importantly ‘rated’ online.

For those of you who are new to this form of marketing, Most social bookmarks operate on the basis of; The users of the service decide if the content is notable or not by letting the users collaborate in a democratic process to find the most entertaining, important or simply humorous content by giving the “content” a rating. Lets take digg.com for example. Brain child of 29 year old Kevin Rose, who started his ‘from the bottom up’ operation on his $1,000 life savings, two years later Business Week gave him front page and valued him publicly at $60 million dollars and the rest as they say “is history”.

With digg driving in excess of 16 million returning visitors per month according to compete.com. Common sense alone shows they control a large percent share of all viral traffic. The social bookmark elite drive huge amounts of web traffic. To help leverage this traffic for our customers we’ve put together a social bookmark submission package that will directly drive traffic to your website. I’ve also attached a list with traffic data of the top 10 social bookmark sites we submit you too. If you’d like to know more about getting the word out virally see our social bookmark package.

- James.

	website	compete.com visitor count	Quantcast visitor count	Alexa Rank	Pagerank
	Digg.com	16,964,445	8,700,000	98	8
	Technorati	3,231,709	1,400,000	216	8
	del.icio.us	n/a	1,300,000	248	8
	reddit	1,226,467	344,383	852	7
	StumbleUpon	1,313,586	695,239	300	8
	Fark.com	306,597	1,767,165	1,958	7
	Bloglines.com	82,663	103,711	853	9
	newsvine.com	315,857	203,761	3,977	7
	and 21 more high quality social bookmark sites…

We live in a one minute ago economy, a place were your competitor is only a click away and the next big thing is just around the corner. Under these competitive market conditions, its never been more important to have a press release strategy somewere in your business plan. Keeping your existing and potential customers informed of the latest changes with happenings in your company is key to any sucessful PR campaign.

To facilitate this in a cost effective way for website owners and small business, we’ve put together a package that allows your company to have a press release written professionally by our writing team and then have the press relase submitted to 26 of the world’s major press release distribution newswires. Not only does this generate brand awareness and some direct traffic but also helps with search engine listings. If your business wants to get the word out, checkout out press release submission information page.

Stephen Baker at Business Week is posing the question; What to Look for When Hiring Editorial Talent for Blogs, Webinars, and Social Networks? At an upcoming Folio Publishing conference in Chicago.

He welcomes any and all advice. In a nutshell, hes asking “what should publishing and media companies look for?”. Check out the Business Week blog for more information or to give him your opinion.

As some of our customers know, we offer a ‘Hire a Blogger‘ service which is priced in words, One of our clients have mentioned they’ve no way of counting the words in a post from our service.

so after spare 10 mins we put together a little tool that will count words of any article. Its very simple but i’m sure it will help buyers and sellers of content priced on a per word basis.

If you find it helpful.

- James

Over the last week we’ve spent a few hours creating a free domain name tool for our customers and visitors. DN Generator checks .com / .net / .org domain names against the English dictionary.

If you find techreform’s free domain name generator useful, please tell your friends. Note: Its version 0.0.1 in Alpha and has limited error handling or testing.

Hope you find it useful.

Web scraping generically describes any of various means to extract specific information or content from a website over the HTTP protocol for the purpose of transforming that content into another format suitable for use in another context.

A typical example application for web scraping is a web crawler that copies content from one or more existing websites in order to generate a scraper site.

Web scraping differs from screen scraping in the sense that a website is really not a visual screen, but a live HTML and / or JavaScript-based script, with a graphics interface in front of it. Therefore, web scraping does not involve working at the visual interface as screen scraping, but rather working on the underlying object structure (Document Object Model) of the HTML and JavaScript.

Web scraping also differs from screen scraping in that screen scraping typically occurs many times from the same dynamic screen “page”, whereas web scraping occurs only once per web page over many different static web pages. Recursive web scraping, by following links to other pages over many web sites, is called “web harvesting”. Google is the largest web harvester in the world, with yahoo a close second.